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Jen’s career as a competitive athlete began seventeen years ago, at the height of adventure racing popularity. In spite of her strengths in many disciplines gained in adventure racing, it was Jen’s skill as a distance runner that earned the attention of Salomon Running, and ultimately, a spot on the company’s international running team. The opportunity took Jen around the globe, toeing the line at some of the world’s most challenging ultras amongst the world’s best runners for over ten years.  She has adventured, raced and coached around the world in some of the harshest and most challenging environments.  It is when faced with adversity and uncomfortableness that Jen thrives the most!

Today, Jen is a full time endurance coach through her business “Challenge By Choice”. Many of her athletes are training with a particular race in mind. Some are new to running. Some are veterans. Regardless of one's goals, Jen works with athletes around the globe preparing runners, triathletes, mountaineers and cyclists in reaching their full potential.  She is known for her customized programming and elite expertise where each athlete receives ongoing personalized, periodized training, coaching and positive guidance.  Jen has been coaching for over a decade, bringing forth years of experience and ongoing professional growth to ensure she is at the forefront of athletic development. Jen is a certified endurance coach, strength coach and holistic sport nutritionalist.  

In addition to coaching, Jen operates a back-country trail running company called RunBC Adventures. Through this endeavour she offers opportunities for runners to challenge themselves, free from start lines, on amazing mountain routes and hut-to-hut epics. Trips are offered throughout BC and across the globe.  She is currently training for Eco Challenge in Fiji this September along with various other FKT attempts on Vancouver Island. 

More information on Jen and her coaching services can be found at