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#FUELYOURGOALS
XACT Nutrition started with one idea: there has to be a better-tasting alternative to an energy gel. Our passion for food & sports led us to create products that work using natural ingredients that taste good. This idea led to xact nutrition’s 1st product, FRUIT2 energy bars.
Born from a marriage of our skills & passions, our team is dedicated to changing the way that consumers think about sport nutrition.
Meet the the team.
Lawrence grew up in Bristol, UK and has lived, studies and worked in the US, France, and Italy before settling in Montréal. Lawrence co-founded XACT with Marianne and Alain and heads up marketing and product development. He is most at home in the mountains, is a passionate cook enjoys running the trails of Mount-Royal.
Marianne grew up with a view of Mont-Blanc from her garden near the Jura region of France and has a great love for the mountains and outdoors. Marianne trained as a Chemical Engineer in Lyon and Manchester, where she discovered curry and Guinness as well as the English Lake District. Before co-founding XACT with Lawrence and her father, Alain, she worked in production and quality roles in the food manufacturing industry specialising in performance improvement. She enjoys trail running, hiking and skiing and is looking forward to Mika, a Labernois puppy being able to join her on outdoor adventures.
Originally from England, Alister moved to Bromont, Québec, in 2006 where Alister quickly fell in love with the mountains in Canada which led to his passion for trail running, road running & snowboarding. Alister joined XACT in 2017 as Commercial Director and co-owner, making him the 1st non-family member at XACT although he does share the Spotify family account. Alister is a competitive runner, and has represented Canada in Mountain Running, has run his own speciality run retail business and recently earned a diploma in sport nutrition. An endeavour that brings together his passion to improve performance and respect his values as a vegan athlete. You can fins Alister running the trails in his home ski hill of Bromont, usually accompanied by his trusty canine companion, Chester.
Alain co-founded XACT with Marianne, his daughter and Lawrence. Alain has some 40 years of experience in research and development in the agri-food and nutrition industries. Alain's scientific and technical expertise
is what drives product innovation at XACT. Alain has a wealth of entrepreneurial experience from his career including the creation of his own nutrition manufacturing company. Alain is an exceptional cook, and when not traveling can be found in his R&D lab (kitchen) in his country farm house surrounded by the rolling hills and vines in the Fronsac region of France.
You have questions or comments about our products ? Write us and we will come back to you as soon as possible.
