BEFORE · DURING
The story
Meet Jacob.
Jacob runs trails in Canmore and is part of The Collective.
- Sports
- Trail running
- Home base
- Canmore, Alberta
- Go-to distance
- Ultra
- Level
- Competitive
- On the calendar
- Broken Goat 2027, Rossland
By product
Fuel plan
-
- Shop all
- By moment
- Before top up
- During in the pocket
- After recover
- By product
- XACT Energy Bars
- XACT Energy Chews
- XACT Energy Fruit Gels
- XACT Endurance Bars
- XACT Electrolytes Tabs
- XACT Immediate Recovery
- XACT Protein Wafer
- XACT Energy Performance Bars
- XACT Energy Mixed Boxes
- Taster Packs
- Performance with caffeine
- Gear
- Accessories
- Clothing
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Out there
Out there with Jacob.
Home turf
Where Jacob trains.
Go-to spots
- The sunny side of the Bow Valley
- Kananaskis
- Banff
Trains with
SkiUphill Saturday Long Runs!
What inspires Jacob
“Doing hard things! Being able to push yourself and see what you're actually capable of. Running somewhere with a beautiful view also helps”
Highlights
Jacob’s road so far.
- 2026
3rd overall at Tackle the Toad, 50 km up and down a mountain. In 4th all race, he spotted 3rd with 6 km to go and passed him with 1 km left: his best moment of the season.
Off the clock
The real Jacob.
Jacob’s best advice
Don't forget about electrolytes
Race day
Race morning: The smallest amount of oatmeal
During: XACT energy bar or gel every hour
After: A full frozen pizza and a soda pop
Guilty pleasure
A soda pop after a long run
Post-race meal
A full frozen pizza
Always in the fridge
Honey yogurt, all of the cheese, chicken
WHEN IT TASTES GOOD, IT’S GOOD.*
Jacob’s words, not ours: “XACT on my long days means that I know I'll be eating yummy snacks that will keep me fuelled and moving fast while gallivanting through the mountains”
Jacob’s picks
In Jacob’s bag.
All of Jacob’s picks in one go.
BEFORE · DURING
Jacob’s flavour: Apricot
XACT Energy Fruit Gels
Apricot is sold out right now, so we started you on Blackcurrant.
$105 · box of 24That’s $4.38 a gel
AFTER
Rather try them in person? Also at your local shop →
The Collective
Same start line.
More people like Jacob.
For Jacob
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