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The Collective · the challenge
Fuel Your Goals 2027.
Share your wildest goal. You bring the ambition, we bring the fuel.
The challenge
Got goals? Let’s go bananas.
We’re looking for the bold, the gritty and the slightly absurd. Share your wildest goal: a gruelling 100-mile ultra, a massive multi-day expedition or a completely silly project, like beating the guy in the banana suit at your local 5K.
If your goal scares you a little, we want to hear about it. You bring the ambition; we’ll fuel it with nutrition, gear and exposure.
The dates
- Applications open
- End of February 2027
How to enter
The rules of engagement.
- Shoot your shot
Record a short video (Instagram Reel or post). Look into the camera and pitch your project: what you’re doing, why it’s completely bananas and why you need XACT to make it happen.
- Tag it
Post it to your feed, tag @xactnutrition and use the official hashtag #FuelYourGoals.
- Send it in
Paste the link to your video in the form below, with your goal and the big day. No half-measures: every field counts.
What you win
Fuel, from day one to the finish line.
The winners
Our judges choose the winners on passion and creativity. Each one gets a big custom package of XACT nutrition, top-tier gear and exposure on our channels to take their project from day one to the finish line.
The details
Conditions apply. Open to qualifying participants only. By submitting your video, you agree to our content release.
WHEN IT TASTES GOOD, IT’S GOOD.*
Bold, gritty and slightly absurd all count. The guy in the banana suit at your local 5K is fair game.
Apply
What’s your goal?
Drop the details. Let’s make it real.
Every field is required, except the ones marked optional.
The Collective
The Fuel Your Goals 2026 athletes.
Each one chasing a goal of their own. Follow the journey.
Sergio Raez Villanueva
Favourite: XACT Energy Bars · Orange
Renee Cormier
Favourite: XACT Energy Bars · Cherry
Mathieu Grenier
Favourite: XACT Energy Bars · Cherry
Leonardo Mendonca
Karen Palashniuk
Félix Bédard
Favourite: XACT Protein Wafer · Coconut
Cindy Gallant
Favourite: XACT Energy Bars · Maple
Charles Gueneau
Favourite: XACT Energy Bars · Green Apple
Carine Marcotte
Favourite: XACT Energy Bars · Green Apple- Shailyn Drukis
- Sarah Gerritsen
Favourite: XACT Energy Bars · Cherry - Mickael Gauvrit
- Kelsie Bartolucci
- Jean Fritsch
Favourite: XACT Energy Bars · Green Apple - Anas Belhamri
Favourite: XACT Energy Bars · Orange - Adrien Badet
The Ambassador Program
More than athletes.
Applications to the Ambassador Program are closed for now, but we’re always open to hearing what you’d like to offer.
Shop online, or find your local store.
More than 400 stores across Canada carry XACT, from run and bike shops to grocers.



