A run club in XACT tops on a city street

The Collective · the challenge

Fuel Your Goals 2027.

Share your wildest goal. You bring the ambition, we bring the fuel.

The challenge

Got goals? Let’s go bananas.

We’re looking for the bold, the gritty and the slightly absurd. Share your wildest goal: a gruelling 100-mile ultra, a massive multi-day expedition or a completely silly project, like beating the guy in the banana suit at your local 5K.

If your goal scares you a little, we want to hear about it. You bring the ambition; we’ll fuel it with nutrition, gear and exposure.

The dates

Applications open
End of February 2027

How to enter

The rules of engagement.

  1. Shoot your shot

    Record a short video (Instagram Reel or post). Look into the camera and pitch your project: what you’re doing, why it’s completely bananas and why you need XACT to make it happen.

  2. Tag it

    Post it to your feed, tag @xactnutrition and use the official hashtag #FuelYourGoals.

  3. Send it in

    Paste the link to your video in the form below, with your goal and the big day. No half-measures: every field counts.

What you win

Fuel, from day one to the finish line.

The winners

Our judges choose the winners on passion and creativity. Each one gets a big custom package of XACT nutrition, top-tier gear and exposure on our channels to take their project from day one to the finish line.

The details

Conditions apply. Open to qualifying participants only. By submitting your video, you agree to our content release.

WHEN IT TASTES GOOD, IT’S GOOD.*

Bold, gritty and slightly absurd all count. The guy in the banana suit at your local 5K is fair game.

Apply

What’s your goal?

Drop the details. Let’s make it real.

Every field is required, except the ones marked optional.

We read every message. Your email is only used to reply to you.

The Collective

The Fuel Your Goals 2026 athletes.

Each one chasing a goal of their own. Follow the journey.

See them in The Collective

The Ambassador Program

More than athletes.

Applications to the Ambassador Program are closed for now, but we’re always open to hearing what you’d like to offer.

Shop online, or find your local store.

More than 400 stores across Canada carry XACT, from run and bike shops to grocers.