Maksym Holovatyi

XACT ambassador · The Collective

Maksym Holovatyi

Calgary, ABRunning · Trail running

Fuel like Maksym@maks_holovatyiStrava ↗

The story

Meet Maksym.

Maksym Holovatyi had a big 2025: 2nd at Calgary's Gord's Frozen Ass Fifty 50K in February, the 50-mile and 50K at the Squamish 50 on back-to-back days in August, and 2nd place at The Dark: 24 Hours Underground in November.

“XACT is my team, always there BEFORE, DURING and AFTER. My reliable ally that never lets me down and sometimes, just a FRIEND to share a quiet cup of tea and a WAFER with ;)”

Maksym Holovatyi, in their own words
Sports
Running, Trail running
Home base
Calgary, Alberta
Go-to distance
Marathon
Level
Competitive
On the calendar
Calgary Marathon

Home turf

Where Maksym trains.

Go-to spots

  • Bow River Pathway
  • The Canadian Rockies for trail running

Trains with

Embrace Every Day

What inspires Maksym

“Discovering what our bodies are capable of and realizing how privileged we are to have the ability to move”

Highlights

Maksym’s road so far.

  1. 2025

    2nd of 37 at The Dark: 24 Hours Underground in Bellevue, AB. Source ↗

  2. 2025

    2nd at Gord's Frozen Ass Fifty 50K in Calgary (4:26:00). Source ↗

  3. 2025

    Squamish 50 back-to-back: 50 miles on day one (40th of 325, 10:42:44), then the 50K the next day. Source ↗

Off the clock

The real Maksym.

Maksym’s best advice

If you start questioning why you're even running this race, you're probably just hungry. Eat something

Race day

Race morning: Oatmeal, bananas and peanut butter
During: XACT gels every 20 min and electrolytes in my flask
After: EVERYTHING that I see

Guilty pleasure

I love EATING and I love eating a LOT :) Especially sweets, especially after 8 PM

Post-race meal

There's no specific post-race meal I love most. What matters most is sharing it with friends

Always in the fridge

Butter, eggs and KEFIR

WHEN IT TASTES GOOD, IT’S GOOD.*

Maksym’s go-to: XACT Energy Bars, Cherry.

Maksym’s picks

In Maksym’s bag.

All of Maksym’s picks in one go.

BEFORE · DURING

Maksym’s flavour: Cherry

XACT Energy Bars

$66 · box of 24That’s $2.75 a bar

BEFORE · DURING

Maksym’s flavour: Blackcurrant

XACT Energy Performance Bars

$77 · box of 24That’s $3.21 a bar

BEFORE · DURING

Maksym’s flavour: Blackcurrant

XACT Energy Fruit Gels

$105 · box of 24That’s $4.38 a gel

Rather try them in person? Also at your local shop →

In the media

Read, watch and listen.

The Collective

Same start line.

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