Behind the scenes

Fruit gels: real fruit, built for speed

April 6, 2026 · YouTube

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Grab a snack and press play.

YouTube · 2026

In short

For years our athletes asked if we could make our fruit bars as a gel. The launch film for XACT Fruit Gels, made with real fruit purée.

WHEN IT TASTES GOOD, IT’S GOOD.*

Yes, there’s a lab coat in this story. We keep it in the back, next to the jam.

Behind the scenes

More than 400 stores across Canada carry XACT, from run and bike shops to grocers.