CHALLENGE. DISTANCE. DISCOVERY In 2006, Canadian Ray Zahab, and two friends, Charlie Engle and Kevin Lin, set out on an expedition to cross the Sahara Desert by foot. 111 days and 7,500 kms...
LEARNING FROM FAILURE AT IRONMAN TEXAS At 6:40am on May 14, the starting gun went off at Ironman Texas, and initially the lack of movement was a little anticlimactic. Rolling starts lack the immediate chaos and...
OUR FAVOURITE STORES… We had heard a good deal about Heath’s new cycling store, The 11, in Toronto even before they opened their door’s in March 2015. And several attempts to meet with the...
PARTNERSHIP WITH LOCAL HIGH SCHOOL FOR THE GRAND DÉFI "THE BIG CHALLENGE" Le Grand Défi, is a unique sporting event that takes place every year in the province of Québec, bringing together children, adults, schools and all sorts of organizations to promote...
NEW INGREDIENT FOR SPORTS NUTRITION… MAPLE SYRUP! Maple syrup is 100% pure and natural, much loved and well known by Canadians, especially at breakfast time. Our understanding of its make up has increased greatly very recently as...
XACT NUTRITION GOES WEST Since XACT created XACT ENERGY for the trail running scene in 2012 at X-trail Mont Orford, we have seen athletes all over Eastern Canada start using XACT ENERGY fruit bars for energy during races...